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SOFTLUV COLLECTION
ABOUT US
WE STARTED SMALL

Launching in 2018 after the birth of my second daughter, I was absolutely in love with unique baby accessories and clothes made from the most gorgeous fabrics I could find. Fast forward to today and I’m so excited to see little ones wearing our growing range of headwear, onesies, blankets and swaddles.

STORIES TO TELL

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What Even Is Muslin?
And why it used so regularly in baby essentials?
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How To: Birth Announcement Photos
Birth announcement tips from a pro
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What Is Viscose? A Mum-to-Mum Guide
What exactly is viscose and why is it so popular for baby clothing?
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