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Baby Onesie - Powder Blue
5.0
Rated 5.0 out of 5 stars
105 Reviews
$ 49.95 AUD
Knit Blanket - Tallow
5.0
Rated 5.0 out of 5 stars
10 Reviews
$ 94.95 AUD
Muslin Bubble Blanket - Vanilla
4.5
Rated 4.5 out of 5 stars
4 Reviews
$ 79.95 AUD
Baby Frill Onesie - Dusty Pink
4.9
Rated 4.9 out of 5 stars
54 Reviews
$ 49.95 AUD
Chocolate brown ribbed baby onesie with long sleeves and fitted cuffs, a minimalist newborn outfit and neutral baby clothing essential
Baby Onesie - Chocolate
4.8
Rated 4.8 out of 5 stars
21 Reviews
$ 49.95 AUD
Cream muslin baby blanket with textured bubble weave draped in a wicker bassinet beside a woven rug and sheer curtain, styled as a neutral newborn essential
Muslin Bubble Blanket - Cream
5.0
Rated 5.0 out of 5 stars
5 Reviews
$ 79.95 AUD
Ribbed clover baby beanie with a folded cuff and double knot top design, styled as soft newborn headwear on a white background
Double Knot Beanie - Clover
5.0
Rated 5.0 out of 5 stars
18 Reviews
$ 29.95 AUD
Knit Blanket - Husky
5.0
Rated 5.0 out of 5 stars
18 Reviews
$ 94.95 AUD
Slate ribbed baby onesie with long sleeves and foldover cuffs in a soft stretchy footless one piece style for newborns and day one outfits
Baby Onesie - Slate
5.0
Rated 5.0 out of 5 stars
5 Reviews
$ 49.95 AUD
Woman holding a sleeping newborn wrapped in a pink muslin swaddle with an oversized heart design, a lightweight breathable baby blanket for a birth announcement
Muslin Swaddle - Pink Heart
5.0
Rated 5.0 out of 5 stars
2 Reviews
$ 39.95 AUD
Lilac ribbed baby onesie with long sleeves, frill trim along the front, and cuffed ankles, a pastel newborn one piece suit for day one outfits
Baby Frill Onesie - Lilac
5.0
Rated 5.0 out of 5 stars
28 Reviews
$ 49.95 AUD
Knit Blanket - Island
5.0
Rated 5.0 out of 5 stars
3 Reviews
$ 94.95 AUD
Chocolate muslin baby blanket with textured bubble weave draped in a woven bassinet, a breathable newborn baby blanket in warm neutral tones
Muslin Bubble Blanket - Chocolate
5.0
Rated 5.0 out of 5 stars
2 Reviews
$ 79.95 AUD
Baby Onesie - Cream
5.0
Rated 5.0 out of 5 stars
23 Reviews
$ 49.95 AUD
Baby Onesie - Clover
5.0
Rated 5.0 out of 5 stars
25 Reviews
$ 49.95 AUD
Baby Hats & Headwear
HEADWEAR
"A mother holding her newborn baby wrapped in a soft, neutral-toned knit blanket with thick white and beige stripes. The blanket features a visible Bowy Made label. The scene is set in a bright, minimalistic room with soft natural lighting.
BLANKETS
A newborn sleeps peacefully in a clear bassinet, wearing a SoftLuv onesie with navy blue and white stripes and a matching knotted beanie. The outfit features a double zip and fold-over cuffs, resting on neutral-toned bedding.
Onesies
SOFTLUV COLLECTION
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ABOUT US
WE STARTED SMALL

Launching in 2018 after the birth of my second daughter, I was absolutely in love with unique baby accessories and clothes made from the most gorgeous fabrics I could find. Fast forward to today and I’m so excited to see little ones wearing our growing range of headwear, onesies, blankets and swaddles.

READ OUR STORY

STORIES TO TELL

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Personalised Memorable 1st Birthday Presents for Little Ones
Personalised Memorable 1st Birthday Presents for Little Ones

There are few milestones as joy-filled as a child’s 1st birthday.

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Baby snuggling into pram wearing all chocolate brown set on a brown swaddle wrap.
Baby Shower Gift Ideas: What New Parents Love (and Regret)

Chelsea's advice for choosing a newborn gift

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baby wearing neutral cream onesie, lying on thick cream muslin baby blanket
Baby Shower Planning Guide

Planning every detail from start to finish

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