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Baby Onesie - Powder Blue
5.0
Rated 5.0 out of 5 stars
105 Reviews
$ 49.95 AUD
Knit Blanket - Tallow
5.0
Rated 5.0 out of 5 stars
10 Reviews
$ 94.95 AUD
Muslin Bubble Blanket - Vanilla
4.5
Rated 4.5 out of 5 stars
4 Reviews
$ 79.95 AUD
Baby Frill Onesie - Dusty Pink
4.9
Rated 4.9 out of 5 stars
54 Reviews
$ 49.95 AUD
Chocolate brown ribbed baby onesie with long sleeves and fitted cuffs, a minimalist newborn outfit and neutral baby clothing essential
Baby Onesie - Chocolate
4.8
Rated 4.8 out of 5 stars
21 Reviews
$ 49.95 AUD
Cream muslin baby blanket with textured bubble weave draped in a wicker bassinet beside a woven rug and sheer curtain, styled as a neutral newborn essential
Muslin Bubble Blanket - Cream
5.0
Rated 5.0 out of 5 stars
5 Reviews
$ 79.95 AUD
Ribbed clover baby beanie with a folded cuff and double knot top design, styled as soft newborn headwear on a white background
Double Knot Beanie - Clover
5.0
Rated 5.0 out of 5 stars
18 Reviews
$ 29.95 AUD
Knit Blanket - Husky
5.0
Rated 5.0 out of 5 stars
18 Reviews
$ 94.95 AUD
Slate ribbed baby onesie with long sleeves and foldover cuffs in a soft stretchy footless one piece style for newborns and day one outfits
Baby Onesie - Slate
5.0
Rated 5.0 out of 5 stars
5 Reviews
$ 49.95 AUD
Woman holding a sleeping newborn wrapped in a pink muslin swaddle with an oversized heart design, a lightweight breathable baby blanket for a birth announcement
Muslin Swaddle - Pink Heart
5.0
Rated 5.0 out of 5 stars
2 Reviews
$ 39.95 AUD
Lilac ribbed baby onesie with long sleeves, frill trim along the front, and cuffed ankles, a pastel newborn one piece suit for day one outfits
Baby Frill Onesie - Lilac
5.0
Rated 5.0 out of 5 stars
28 Reviews
$ 49.95 AUD
Knit Blanket - Island
5.0
Rated 5.0 out of 5 stars
3 Reviews
$ 94.95 AUD
Chocolate muslin baby blanket with textured bubble weave draped in a woven bassinet, a breathable newborn baby blanket in warm neutral tones
Muslin Bubble Blanket - Chocolate
5.0
Rated 5.0 out of 5 stars
2 Reviews
$ 79.95 AUD
Baby Onesie - Cream
5.0
Rated 5.0 out of 5 stars
23 Reviews
$ 49.95 AUD
Baby Onesie - Clover
5.0
Rated 5.0 out of 5 stars
25 Reviews
$ 49.95 AUD
Baby Hats & Headwear
HEADWEAR
"A mother holding her newborn baby wrapped in a soft, neutral-toned knit blanket with thick white and beige stripes. The blanket features a visible Bowy Made label. The scene is set in a bright, minimalistic room with soft natural lighting.
BLANKETS
A newborn sleeps peacefully in a clear bassinet, wearing a SoftLuv onesie with navy blue and white stripes and a matching knotted beanie. The outfit features a double zip and fold-over cuffs, resting on neutral-toned bedding.
Onesies
SOFTLUV COLLECTION
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ABOUT US
WE STARTED SMALL

Launching in 2018 after the birth of my second daughter, I was absolutely in love with unique baby accessories and clothes made from the most gorgeous fabrics I could find. Fast forward to today and I’m so excited to see little ones wearing our growing range of headwear, onesies, blankets and swaddles.

READ OUR STORY

STORIES TO TELL

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Baby snuggling into pram wearing all chocolate brown set on a brown swaddle wrap.
The Baby Gifts Aussie parents should skip this Christmas
Baby shoes and soft toys are the gifts new parents most regret receiving, while small practical buys like nipple cream, nail trimmers and gift cards are the ones they value most, according to a new analysis of parent conversations by...
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baby wearing neutral cream onesie, lying on thick cream muslin baby blanket
Baby Shower Planning Guide

Planning every detail from start to finish

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baby sleeping in clear basinet, comfortably wrapped in a bubble textured muslin blanket and matching blue gown.
What Even Is Muslin?
And why it used so regularly in baby essentials?
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