New SoftLuv Baby Collection
Meet our latest SoftLuv release, featuring three fresh prints made for little wardrobes. Bloom brings a soft...
Meet our latest SoftLuv release, featuring three fresh prints made for little wardrobes. Bloom brings a soft...
Meet our latest SoftLuv release, featuring three fresh prints made for little wardrobes. Bloom brings a soft pink floral, Dotty returns in its subtle pink spot, while Raphy introduces a crisp blue and white print. The release also includes our first patterned Muslin Bubble Blanket in Bloom, designed to pair beautifully across the collection.
Our SoftLuv® fabric is designed for ultimate comfort, made from 95% bamboo viscose and 5% elastane. It's breathable, stretchy, and lightweight, perfect for delicate baby skin.
Sourced from natural bamboo cellulose, this silky-soft fabric absorbs moisture and allows airflow, helping to regulate temperature and keep your baby cozy year-round. Plus, it's hypoallergenic, making it a great choice for sensitive skin.
Bamboo fabric is naturally soft, breathable, and moisture-wicking, making it ideal for delicate baby skin. It’s also thermoregulating, keeping babies cool in summer and warm in winter.
Absolutely! Our SoftLuv™ fabric is responsibly sourced and carefully crafted to be non-toxic and hypoallergenic, making it gentle and safe for delicate newborn skin.
For best results, wash inside out on a gentle, cold cycle with like colors. Wash separately from any abrasive surfaces such as zippers, Velcro, or rough fabrics to prevent damage. Avoid harsh detergents, bleach, or fabric softeners. Lay flat to dry out of direct sunlight to maintain the fabric’s softness and stretch. Do not tumble dry.