New SoftLuv Baby Collection

Meet our latest SoftLuv release, featuring three fresh prints made for little wardrobes. Bloom brings a soft...

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      New SoftLuv Baby Collection

      Meet our latest SoftLuv release, featuring three fresh prints made for little wardrobes. Bloom brings a soft pink floral, Dotty returns in its subtle pink spot, while Raphy introduces a crisp blue and white print. The release also includes our first patterned Muslin Bubble Blanket in Bloom, designed to pair beautifully across the collection.

      Why Choose SoftLuv® Fabric?

      Our SoftLuv® fabric is designed for ultimate comfort, made from 95% bamboo viscose and 5% elastane. It's breathable, stretchy, and lightweight, perfect for delicate baby skin.

      Sourced from natural bamboo cellulose, this silky-soft fabric absorbs moisture and allows airflow, helping to regulate temperature and keep your baby cozy year-round. Plus, it's hypoallergenic, making it a great choice for sensitive skin.

      FAQs

      Bamboo fabric is naturally soft, breathable, and moisture-wicking, making it ideal for delicate baby skin. It’s also thermoregulating, keeping babies cool in summer and warm in winter.

      Absolutely! Our SoftLuv™ fabric is responsibly sourced and carefully crafted to be non-toxic and hypoallergenic, making it gentle and safe for delicate newborn skin.

      For best results, wash inside out on a gentle, cold cycle with like colors. Wash separately from any abrasive surfaces such as zippers, Velcro, or rough fabrics to prevent damage. Avoid harsh detergents, bleach, or fabric softeners. Lay flat to dry out of direct sunlight to maintain the fabric’s softness and stretch. Do not tumble dry.

      10 Reviews
      Great Quality

      So soft! I love the material and can’t wait to see my baby boy in it! Looks exactly as pictured and sizing is accurate.

      Verified Buyer
      4.9
      Rated 4.9 out of 5 stars
      54 Reviews
      5 Stars

      Absolutely gorgeous, high quality item. Can’t wait to bring my baby girl home from the hospital in this onesie along with the matching beanie 🥰

      Verified BuyerView Product
      10 Reviews
      Cozy

      My little one is wrapped up nicely in her swaddle. Larger than expected, but a great surprise.

      Verified Buyer
      4.8
      Rated 4.8 out of 5 stars
      9 Reviews
      The Absolute Best!

      These are the best onesies for your little babe! They are so soft and stretchy! Was absolutely devastated when my newborn grew out of them.

      Verified BuyerView Product
      5.0
      Rated 5.0 out of 5 stars
      105 Reviews
      Adorable

      This most adorable little outfit! Material is great! I cannot wait for my baby to go home with this!

      Verified BuyerView Product
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