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SOFTLUV COLLECTION
ABOUT US
WE STARTED SMALL

Launching in 2018 after the birth of my second daughter, I was absolutely in love with unique baby accessories and clothes made from the most gorgeous fabrics I could find. Fast forward to today and I’m so excited to see little ones wearing our growing range of headwear, onesies, blankets and swaddles.

STORIES TO TELL

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Baby Proofing Your Home

Creating a safer home for your little one.

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Baby Clothes Size Guide

Not sure which newborn clothes size to choose?

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How Many Clothes Does a Newborn Need? Onesies, Rompers & Sleepsuits Explained

Baby Onesies - Comfy, practical and likely to become your most reached-for item. 

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