I was given a Bowy swaddle as a gift and loved it so much I wanted to buy another. It’s beautifully soft and the perfect amount of stretch for swaddling. There was a tiny defect with the first swaddle I purchased - so I contacted the team who responded within five minutes and had a new swaddle out to me within days. That’s what I call good customer service. Highly recommend this company and the swaddles.